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Brand Manager/Project Manager

Company Name:
AMPM Unified Solutions
Project Manager
A project manager is the person
responsible for accomplishing the stated
project objectives. Key project
management responsibilities include
creating clear and attainable project
objectives, building the project
requirements, and managing the
constraints of the project management
triangle, which are cost, time, scope,
and quality.
The term project manager is more properly used to describe a person
with full responsibility and the same level of authority required to
complete a project. If a person does not have high levels of both
responsibility and authority then they are better described as a project
administrator, coordinator, facilitator or expeditor.
Responsibilities
The project manager is accountable for ensuring that everyone on the
team knows and executes his or her role, feels empowered and
supported in the role, knows the roles of the other team members and
acts upon the belief that those roles will be performed.
The specific responsibilities of the Project Manager may vary
depending on the industry, the company size, the company maturity,
and the company culture. However, there are some responsibilities
that are common to all Project Managers, noting:
Developing the project plan
Managing the project stakeholders
Managing communication
Managing the project team
Managing the project risk
Managing the project schedule
Managing the project budget
Managing the project conflicts
Managing the project delivery
Brand Manager
Brand managers are responsible for how a
brand is perceived by the market, through
its overall image and through its products.
This individual understands current
product/channel situation for the brand,
manages relevant variables that impact
the brand and identify marketing
initiatives that can foster brand growth.
Understanding of the variables that
impact the brand
Tangible elements of brand management include the product itself;
look, price, the packaging, etc. The intangible elements are the
experience that the consumer has had with the brand, and also
the relationship that they have with that brand. Brand managers
should know the reasons supporting the current status of each of
these variables due to target demographics, competitors, loss
leader products, channel entry, etc.
Managing brand
Brand managers are responsible for ensuring that the products,
services and product lines that fall under their domain resonate with
current and potential customers. To do so, these professionals
continuously monitor marketing trends and keep a close eye on
competitive products in the marketplace. They also regularly meet
with clients and senior management to keep abreast of the
product situation is it selling, customer complaints, where
sells best, etc.
Marketing Initiatives
Brand managers serve as the point-person for developing,
implementing and executing marketing initiatives and activities
for their particular brand. These initiatives and activities include
campaigns (print, web, social media, broadcast, etc.), events,
corporate responsibility programs and sponsorships. Brand
managers can answer how activity fits in the overall goal, and
how they can measure results of each proposed activity.

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